Ultimate Master Class for Digital Entrepreneurship (Foundation Level) is conceptual and practical course to establish understanding of Digital business sustainability and growth. This course covers emerging online technologies and their influence on the launch of entrepreneurial startups. Students will learn the fundamental skills needed to create or work for digital businesses, including: analyzing business models, marketing, selling and strategy. Students will receive first-hand accounts on the challenges that are faced when forming a sustainable technology business.

Four months course will teach students basic concepts of digital Entrepreneurship, main tools of analyzing the market and competition to introduce new products and services online that can lead to establishing sustainable companies using tools of analyzing competitors and exploring customer’s needs.

CLO-01: Understand digital businesses, and how to create and evaluate business opportunities in the digital space.

CLO-02: Gain experience in essential business skills such as selling, marketing, communicating
And working in teams.

CLO-03: Identification and evaluation of online business

CLO-04: Set measurable business objectives (such as conversion goals), and monitor the success of those objectives through the use of web analytics

CLO-05: Understanding the factors affecting customer’s behaviors.

CLO-06: Demonstrate familiarity with online sales/marketing, and online branding.

CLO-07: Understanding and improve individual soft skills needed in digital businesses.

CLO-08: Ability to project all learned knowledge and skills during the course in the form of project designed to be launched.