Social media has quickly dominated advertising. With this domination, it has come to change 50 years of advertising knowledge into something new and profound. Social media is not just a medium for advertising, it’s the future of advertising. The course will bring awareness to this new form of advertising, along with building an arsenal of skills to help you kick start your social media advertising career.

The goal of the course is to create a fundamental understanding of creating thumb-stopping content. How many times have you browsed through meters of your newsfeed without ever turning on the sound? How many times did the right visuals create a need to turn on that sound? In the sea of memes, promoted posts and friends’ updates, Grab. Their. Attention.

CLO-01: Equip practical knowledge of in-feed organic social advertising

CLO-02: Grasp and understanding of the theory of film

CLO-03: Learn to create and edit content through editing software

CLO-04: Assess real world examples and test your newfound skills as you move through the course

COL-05: Manage a real page and build your follower base through content created in the course