Introduction to digital Entrepreneurship is conceptual and practical course to establish understanding of Digital business sustainability and growth. This course covers emerging online technologies and their influence on the launch of entrepreneurial startups. Students will learn the fundamental skills needed to create or work for digital businesses, including: analyzing business models, marketing, selling and strategy. Students will receive first-hand accounts on the challenges that are faced when forming a sustainable technology business.

Four months course will teach students basic concepts of digital Entrepreneurship, main tools of analyzing the market and competition to introduce new products and services online that can lead to establishing sustainable companies using tools of analyzing competitors and exploring customer’s needs.

CLO-01: Understand digital businesses, and how to create and evaluate business opportunities in the digital space.

CLO-02: Gain experience in essential business skills such as selling, marketing, communicating
And working in teams.

CLO-03: Understand why businesses fail and how to avoid common pitfalls

CLO-04: Set measurable business objectives (such as conversion goals), and monitor the success of those objectives through the use of web analytics

CLO-05: Understanding the factors affecting customer’s behaviors.

CLO-06: Demonstrate familiarity with online technologies and platforms to assist with ideation,
Product/service evaluation, online sales/marketing, distribution, fundraising, and customer service.

CLO-07: Soft skills for Digital – entrepreneurship and how to deal with challenges.