Social for Brand Building introduces students to the world of brands and their domination on social. Today, leading brands earn more profit than the GDP of some countries. They are a part and parcel of our daily lives. This makes it necessary to understand what really makes a brand, and ultimately how can you create one yourself.

This course will enable students to create a brand from scratch, harness the power of social to fuel brand loyalty and understand the intricacy of handling brands.

CLO-01: Develop comprehensive understanding of brands.

CLO-02: Understand how to build brands from scratch.

CLO-03: Learning strategies to develop brands on social.

CLO-04: Analyze existing brands and audit them.

CLO-05: Creating Brand Loyalty