Business Communication and Writing Skills Fundamentals is an advanced comprehensive course to introduce students to the core foundations necessary for successful communication specifically in business context. It also includes basic overview of different communication styles and business Writing topics, particularly focusing on taking a practical approach to this broad and deep subject. In this course, each module covers all general and specific essential themes theoretically and practically with inclusion of trainer mentorship.

Business are more dependent than ever on the rapid and unambiguous exchange of information and more at risk if the communication activities are unclear filled with potential misunderstandings. It is endeavored to provide broad contexts and frameworks to enable learners, entrepreneurs, business personals to become experts in Spoken and Written genres pertaining to Business context

Effective communication is not about getting one’s own way or manipulating competitors or customers. On the contrary, it is a long-term sustainable set of practices that are based upon ethical principles and which emphasize clear and truthful interactions with others. This Course encourages learners to adopt the sustainable business communication practices advocated in every module. Each Module entails theory and practical Hours.

Upon completion of the course, students will be able to:

 CLO-01: Apply strategies and enable learners to manage interactions in diverse business contexts by developing their understanding and key features of fundamentals of Business Communication.

CLO-02: Develop implication –based understanding of Oral Persuasive Messages and their role in Business Communication.

CLO-03: Enhance their Persuasive Writing Skills for writing in Business context.

CLO-04: To draft effective business correspondence by Email with brevity and clarity.

CLO-05: Conduct Business meetings effectively.

CLO-06: have expertise in Negotiation skills required in Business Context.

 CLO-07: Apply active listening skills to demonstrate understanding of what is being said.

CLO-08: Demonstrate their comprehensive understanding of producing Negative messages.